We chose a so-called “position mark” for the application. This type of trademark registration allows you to claim protection for a particular element or colour applied to a specific place on the product. In this case, the blue front tire on a bicycle.
Registration was successful. On May the 7th, 2020, Swapfiets received its Benelux trademark registration: a position mark for the blue front tire, regardless of the bicycle’s design. The registration gives the company a very effective means to combat imitation.