RIDING ON THE COATTAILS
On 26 February, Apple recorded a resounding victory against Chinese company Xiaomi, which had attempted to register Mi AppStore as a European trademark. According to the European trade mark firm, the App Store trademark has acquired distinctiveness and has a reputation. As a result, the App Store brand is subject to a large scope of protection. According to EUIPO, the Chinese firm is trying to ride on the coattails of Apple’s reputation, which is not permitted. So: no European registration for Mi AppStore.
